Privacy Policy

1. Who We Are

BAB ALFIZA Swimming Pools Installations LLC ("BAB ALFIZA", "we", "us", or "our") is a limited liability company registered in the United Arab Emirates, with its registered office at Mashreq Bank Building, Sheikh Mohammed Bin Zayed Road, Al Quoz 4, Dubai, UAE.

We operate the website https://www.babalfiza.ae (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our Site or contact us about our services.

For questions, contact our data point of contact at contact@babalfiza.ae.

2. Data We Collect

We collect the following categories of personal data:

• Contact and enquiry data — name, email address, phone number, WhatsApp number, project address/location, and the content of your message when you submit our consultation or contact form.
• Usage data — IP address, browser type, pages visited, time on site, and referral source, collected automatically via cookies and analytics tools (see Section 5).
• Communication records — records of emails, phone calls, or WhatsApp messages you send to us for the purpose of responding to your enquiry.

We do not knowingly collect data from children under the age of 18.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your consultation requests and service enquiries.
• To prepare and send quotations for swimming pool construction, renovation, maintenance, or related services.
• To communicate with you about ongoing projects or service contracts.
• To improve the performance and content of our Site using anonymised analytics data.
• To comply with applicable UAE laws and regulations.

The legal basis for processing is (a) your consent when you submit a form, (b) our legitimate interest in responding to business enquiries, and (c) the performance of a contract when a service agreement is in place.

4. Sharing Your Data

We do not sell your personal data. We may share it with:

• Service providers — third-party tools that help us operate our website (e.g., hosting, analytics, email delivery) under appropriate data processing agreements.
• Regulatory authorities — where required by UAE law or a lawful order.
• Professional advisers — lawyers, accountants, or insurers where necessary to protect our legal rights.

5. Cookies and Analytics

Our Site uses Google Analytics (via Google Tag Manager) to collect anonymised usage statistics. Google Analytics uses cookies — small text files stored on your device — to help us understand how visitors interact with the Site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We do not use cookies for advertising, retargeting, or selling data to third parties.

6. Data Retention

We retain personal data collected via enquiry forms for up to 3 years from the date of last contact, unless a longer period is required by UAE law or an active service relationship is in place. Analytics data is retained per Google's default retention settings (26 months for aggregated data).

7. Your Rights

Under the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and its implementing regulations, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data, subject to legal retention obligations.
• Withdraw consent at any time (where processing is consent-based).
• Object to processing based on legitimate interests.

To exercise any of these rights, email us at contact@babalfiza.ae with the subject line "Data Request". We will respond within 30 days.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data is transmitted over HTTPS. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media profiles). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the most recent revision was made. Continued use of the Site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: